Google Punishes Itself For Allegedly Creating Self-Serving Sponsored Posts [Headlines]
The search giant seems to have violated its own link buying policies with a recent campaign for their browser, Chrome, and has promised to demote themselves in their search rankings.
Update 5:30 p.m.: Even though Google claims it didn't intentionally pay bloggers to talk up links, Google told Search Engine Land's Danny Sullivan it would take “manual action,” demoting Chrome's Google ranking. Currently, Google ranks at 9, notes Sullivan. Google told him it should be down by this afternoon. Yet, as of now, Chrome still shows up as the top hit on Google.
There may be some reasonable explanations, but ultimately it's pretty clear that Google violated its own link buying policies with a recent campaign for Google Chrome. Yesterday, SEO Book's Aaron Wall discovered that Google search for “This post is sponsored by Google Chrome” brings up a host of blogs paid to talk up the browser, including a link and linked video commercial of the product — without following Google's own paid-link rules. To add insult, these posts, which often read like @Wendi_Deng's tweets, defy Google's moral stance on low-quality link baiting to boost search rankings. (Think: Demand Media.)