Search giant downgrades its own browser from web index after 'paid links' for videos lead back to Chrome promotion.

This article titled “Google shoves Chrome down search rankings after sponsored blog mixup” was written by Charles Arthur, for guardian.co.uk on Wednesday 4th January 2012 11.48 UTC

Google has radically downrated its Chrome browser in its search index, effectively giving itself a slap on the wrist, after it became the object of “sponsored posts” where bloggers were paid to promote a video about it.

Google fell foul of its own rules after it hired a company called Essence Digital to promote its Chrome browser through a series of video ads, featuring a YouTube video ostensibly about a small business that has been helped by its web presence.

PREMIUM SUBSCRIPTION CONTENT
This content is available for Premium Subscribers only.
Already a subscriber? Log in