Gourmet Tortilla Brand Attempts To Save Endangered Heritage Corn

Gourmet Tortilla Brand Attempts To Save Endangered Heritage Corn
Retail

Restaurant chain targets food connoisseurs to save native Mexican crop varieties.

Yi Chen
  • 30 january 2012


Aga Productora (AGA) developed the franchise brand Itanoni Flor del Maiz to sell gourmet corn products in order to protect heritage corn seeds that are dying out in Mexico. Due to economic pricing, Mexico has seen a steady decline in corn biodiversity as vendors often prefer the ‘white corn’ over traditional black, red and multicolored variations, because of its cheaper price. This has also led to a drop of farmers growing the other native varieties.

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