Ace Hardware notifies consumers of impending storms to help build their brand and customer loyalty.

Ace Hardware stores in Westlake, USA, are offering customers an opportunity to opt-in to a mobile-based weather service. Customers can receive notifications of impending storms via SMS, based on their ZIP code. The program is integrated with the National Weather Service and developed by SoundBite Communications to provide consumers with up-to-date, location-based weather alerts.

Mark Friedman, General Manager of the Mobile Services Business at SoundBite Communications commented on Ace Hardware's initiative as a

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