Hardware Store Warns Customers Of Bad Weather Via SMS

Hardware Store Warns Customers Of Bad Weather Via SMS

Ace Hardware notifies consumers of impending storms to help build their brand and customer loyalty.

Yi Chen
  • 30 january 2012

Ace Hardware stores in Westlake, USA, are offering customers an opportunity to opt-in to a mobile-based weather service. Customers can receive notifications of impending storms via SMS, based on their ZIP code. The program is integrated with the National Weather Service and developed by SoundBite Communications to provide consumers with up-to-date, location-based weather alerts.

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