The beer brand thanks social media fans in an interactive digital campaign to encourage more likes.

International beer brand Heineken has created a digital campaign to drive more Brazilian fans to like its Facebook page. Every time someone from Brazil likes the page, a green balloon is blown up and placed in an office. Selected users are shown a custom video of a man blowing up a balloon and the total number of balloons covering the room.

In just a few days, the ‘Um Like Um Balao’ (One Like One Balloon – said while blowing one of them up) campaign has generated thousands of new likes, which in turn has drowned the office setting in a sea of balloons.

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