‘Like’ Heineken On Facebook And Fill One Office To The Brim With Balloons

‘Like’ Heineken On Facebook And Fill One Office To The Brim With Balloons
technology

The beer brand thanks social media fans in an interactive digital campaign to encourage more likes.

Yi Chen
  • 17 january 2012


International beer brand Heineken has created a digital campaign to drive more Brazilian fans to like its Facebook page. Every time someone from Brazil likes the page, a green balloon is blown up and placed in an office. Selected users are shown a custom video of a man blowing up a balloon and the total number of balloons covering the room.

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