Hello Kitty Branded Environments Appeal To New And Expectant Mothers

Hello Kitty Branded Environments Appeal To New And Expectant Mothers
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The iconic Sanrio cartoon character is featured in a growing series of restaurants, hotels and even a maternity ward.

Yi Chen
  • 9 january 2012


The cute Japanese cartoon cat character developed by Sanrio in 1974 is still making waves in Asia today. Recently in Beijing, the first Hello Kitty Dreams Restaurant opened in China and has been fully booked over the past few weeks. The themed restaurant is decorated with pink furniture and Hello Kitty accessories. It serves desserts, meals and drinks in the shape of the iconic cat.

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