Hyundai Lets iPhone Users Race On The Big Screen In Times Square [Video]
Players were able to wirelessly control the Veloster in the world's largest racing game with their smartphones.
Korean car manufacturer Hyundai has managed to set up the world's largest iPhone-controlled racing game in New York's Times Square. This advertising campaign features an interactive game “HYUNDAI RACE” screened on the large, prominent video billboard.
By downloading an app on the Apple App Store and connecting to a dedicated Wi-Fi network, users can control the on-screen Hyundai Veloster car simply by tilting their iPhone. Time scores appear on the billboard after the race and are ranked among other players.