Hyundai Lets iPhone Users Race On The Big Screen In Times Square [Video]

Hyundai Lets iPhone Users Race On The Big Screen In Times Square [Video]
technology

Players were able to wirelessly control the Veloster in the world's largest racing game with their smartphones.

Yi Chen
  • 3 january 2012


Korean car manufacturer Hyundai has managed to set up the world’s largest iPhone-controlled racing game in New York’s Times Square. This advertising campaign features an interactive game “HYUNDAI RACE” screened on the large, prominent video billboard.

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