Construction toy manufacturer LEGO created an interactive game titled ‘the Life of George’ which tasks players with reconstructing on-screen virtual models using real LEGO bricks.

In our research for the Future Of Gaming report, the PSFK consulting team explored the ways developers are making their games compelling and accessible to a wider audience. One example of innovation in Game Functionality And Systems is Lego's Life Of George. Construction toy manufacturer LEGO created an interactive game titled ‘the Life of George’ which tasks players with reconstructing on-screen virtual models using real LEGO bricks. Once the model is complete, users put the model on a specialized gaming mat and snap a photo with their iPhone or iPad to be scored based on their building speed and accuracy compared to the original picture. For added replay value, there’s a two-player game and a creation mode which lets players create playable models of their own.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)