In Brief

The Scandinavian furniture retailer's latest campaign uses their iconic packaging to highlight their DIY ethos.

IKEA launches new marketing campaign for its annual sale, transforming its iconic flatpack boxes into home furnishing. Created by noted Milanese agency, AUGE Headquarter, the simple yet effective ‘You Can Get More’ campaign plays on the concept of quantity, presenting three different pieces of furniture made entirely of cardboard boxes.

AUGE Headquarters of Milan assembled a bed, a chair and a table lamp to advertise an impressive sale of 40% off. The idea to make any piece of furniture fit into a flat box has made IKEA what it is today and brought a revolution to the furniture industry. And this creative use of branded packaging visually conveys this message to IKEA’s loyal customers.

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