Founder of viinyl Armine Saidi discusses the shifts in the way music is consumed, shared, and experienced today and how the industry must shift from simply selling music, to creating new ways to access it.

viinyl is a music site that turns an artist’s songs into an enriched microsite. When we wrote about viinyl previously on PSFK, we recognized the platform’s novel attempt to create profit and fan loyalty for musical artists. We recently caught up with founder Armine Saidi to get a better idea of how he plans to launch the site and the new features they have developed since our last post.

Key Insights From the Interview

Shifts in the way music is consumed, shared, and experienced means the industry must shift from simply selling music, to creating points of access to it. Companies need to innovate across platforms to embrace visitors regardless of which devices they are using to access music. Bite-size entertainment works well when it has deeper connections to the larger digital ecosystem. viinyl is fully equipped to lead its visitors to other resources such as SoundCloud, Youtube, Vimeo, Daily Motion, Bandsintown User-interfaces must continue to further integrate audio and visual assets for musicians, each component empowering the other.

Many music platforms are focusing on music discovery and socializing playlist creation; what are these companies doing well, what do they need to do more of?

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