An advertising campaign created for the Mcdonald’s in Sweden allowed pedestrians to play ping-pong on a giant screen in a Stockholm town square.

In our research for the Future Of Gaming report, the PSFK consulting team explored the ways developers are making their games compelling and accessible to a wider audience. One example of innovation in Game Functionality and Systems is McDonalds interactive ping-pong game. An advertising campaign created for Mcdonalds in Sweden allowed pedestrians to play ping-pong on a giant screen in a Stockholm town square. Passers-by were prompted by a billboard to go to a mobile website where they could play an interactive game of ping-pong on the billboard screen using their smartphones. The site was only accessible to phones in the vicinity of the screen and did not require users to download an app. If a participant was able to play for 30 seconds, a Mcdonalds' coupon was sent to the player’s phone.

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