Apple's bestselling smartphone is now the photographers device of choice making point-and-shoots obsolete.

This article titled “Like an elite Swiss army knife, the iPhone is now a multi-category killer” was written by Juliette Garside, for guardian.co.uk on Tuesday 10th January 2012 10.44 UTC

As early as last summer, the iPhone laid claim to having become the world's most popular camera, when it transpired that more of the photos on picture sharing site Flickr were taken on one of Apple's devices than on any single “proper” camera.

Because the camera does not lie, we now have hard data to illustrate this trend. Sales of mass market, budget digital cameras are in freefall. In the UK, they were down 30% by value on the previous year from January to November 2011, according to the latest figures from research firm GfK.

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