Traditional Japanese Lacquerware Inspires Reusable Noodle Packaging [Pics]
Nendo designed a souvenir product for the Cup Noodle Museum in Japan.
Nendo has designed a souvenir product for the Cup Noodle Museum in Yokohama, Japan, which transforms the branded food packaging into a reusable homeware product by borrowing from traditional Japanese design methods.
The Cup Noodle Museum informs its visitors about the instant noodle product’s history and production methods through a variety of experiences. As people usually throw away the Cup Noodle packaging after eating the contents, Nendo decided to create a longer-lasting product. Inspired by traditional Japanese Urushi lacquerware design, artisans were asked to paint lacquer directly onto the ordinary packaging containers.