JC Penney Battles Price Wars By Getting Rid Of Sales

JC Penney Battles Price Wars By Getting Rid Of Sales
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The department store introduces an "everyday" value system that will have more consistent deals, and less highs and lows.

Emma Hutchings
  • 27 january 2012

J.C. Penney is simplifying its pricing and promotions by introducing a three-tiered system of “everyday,” “month-long value” and “best price” items. This new retail communication strategy aims to confront intensifying price competition driven by recent consumer price-checking capabilities.

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