Jumbo Cardboard Box Kiosk Promotes New Search App
The South Korean search engine company, Naver, has launched a unique pop-up container structure to boost exposure.
Shipping containers converted into pop-up stores and temporary installations are a common sight these days in cities around the world. This interesting example spotted on We Heart pushed the design possibilities in a different direction. Urbantainer, a South Korean based architecture and design firm combined a stock metal container with sheets of raw corrugated cardboard resulting in a unique branded kiosk called the Naver App Square. Meant to look like a giant opened up cardboard parcel, the exterior is wrapped with packaging and shipping graphics including a QR code label visitors can scan.
The interior is fitted out with furniture and accessories all made of cardboard. Distinct areas for several popular Naver search categories like music and wine are realized in real life. The goal of the kiosk was to build awareness for the service and offer visitors a unique venue in which to experience the brand.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.