Nestle Lets Fans Pick The Next Kit Kat Flavor Using Augmented Reality

Nestle Lets Fans Pick The Next Kit Kat Flavor Using Augmented Reality
technology

Nestle's latest ads lets users vote on a new bar as well as using geo-fencing to let them know where to buy it in real time.

Don Michael Acelar De Leon
  • 16 january 2012

Shifting its market research budgets to contests and games, Nestle is set to launch a crowdsourced campaign asking its consumers to vote for their favorite among four new flavors of Kit Kat Chunky; the bar with the most votes will be permanently added to the Kit Kat Chunky roster.

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