menu

Nestle Lets Fans Pick The Next Kit Kat Flavor Using Augmented Reality

Nestle Lets Fans Pick The Next Kit Kat Flavor Using Augmented Reality
technology

Nestle's latest ads lets users vote on a new bar as well as using geo-fencing to let them know where to buy it in real time.

Don Michael Acelar De Leon
  • 16 january 2012

Shifting its market research budgets to contests and games, Nestle is set to launch a crowdsourced campaign asking its consumers to vote for their favorite among four new flavors of Kit Kat Chunky; the bar with the most votes will be permanently added to the Kit Kat Chunky roster.

Customers will be given until February 24th to vote for their favorite flavor among  double choc, peanut butter, orange or white choc. By scanning posters for the campaign using the Blippar augmented reality app, they can vote for their favorite bar using their smartphones. As an added incentive, one lucky voter a day may win £100.

Integrating geofencing into the campaign, customers who signed up will be alerted upon arriving within a certain distance of a store with a supply of the said Kit Kat Chunky variants, which will hit stores beginning January 23rd.

Kit Kat on Facebook

+#technology
+advertising
+blippar
+business
+consumer goods
+contest
+crowdsourcing
+culture
+Electronics & Gadgets
+Entertainment
+Facebook
+gaming
+Market Research
+Nestle
+retail
+technology
+UK
+work
+Work & Business

More in Entertainment

Entertainment

Audi Opens Futuristic Escape Room To Promote Electric Car Technology

The e-tron room uses an immersive experience to represent the increasing electrification of our lives

23 October 2017
Entertainment

Hotel Rooms Of The Future Could Remember How You Like To Sleep

The Hilton have started testing a new smart hotel room that knows all of the guests's preferences

23 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.

September 27, 2017
No search results found.