Nestle Lets Fans Pick The Next Kit Kat Flavor Using Augmented Reality
Nestle's latest ads lets users vote on a new bar as well as using geo-fencing to let them know where to buy it in real time.
Shifting its market research budgets to contests and games, Nestle is set to launch a crowdsourced campaign asking its consumers to vote for their favorite among four new flavors of Kit Kat Chunky; the bar with the most votes will be permanently added to the Kit Kat Chunky roster.
Customers will be given until February 24th to vote for their favorite flavor among double choc, peanut butter, orange or white choc. By scanning posters for the campaign using the Blippar augmented reality app, they can vote for their favorite bar using their smartphones. As an added incentive, one lucky voter a day may win £100.
Integrating geofencing into the campaign, customers who signed up will be alerted upon arriving within a certain distance of a store with a supply of the said Kit Kat Chunky variants, which will hit stores beginning January 23rd.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.