In Brief

Dutch airline turns to the popular social networking platform to advertise its latest deals and help customers price check flights.

Companies are using Twitter in myriad ways. A few years ago Best Buy began encouraging people to tweet for customer service; and FedEx, DHL and UPS customers can even track their packages on Twitter. Now Dutch airline KLM is getting involved. Customers can tweet flight requests to @KLMfares (plus the destination and dates) to find the lowest fares. After you send them your tweet, KLM will reply with a link to the latest deals. In a recent article from The Next Web Aaron Lee put the service to the test and found excellent results — he got a reply in one minute. Is this the future of price checking? Check out the screen shot below:

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