Kobe Bryant’s Nike Shoe Features Celeb-Studded Spoof Ads [Video]

Kobe Bryant’s Nike Shoe Features Celeb-Studded Spoof Ads [Video]
Innovation

The "Kobe System" is the faux sports philosophy endorsed by Kanye West and Richard Branson in new campaign.

Emma Hutchings
  • 13 january 2012

Nike Basketball is promoting Kobe Bryant’s new signature sneaker, the Nike Zoom Kobe VII, by transforming its customizable “system” concept into a winning formula for success. A number of celebrities appear in ads for the sneaker, pledging their allegiance to a spoof philosophy called the “Kobe System”.

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