Kraft Employs Age-Recognition Technology in New Sampling Campaign

Kraft Employs Age-Recognition Technology in New Sampling Campaign

Jell-O is supporting the launch of its new Temptations line of indulgences with a sampling machine that detects age prior to service.

Paloma M. Vazquez
  • 2 january 2012

Just prior to the new year, Kraft Foods’ Jell-O brand launched a sampling program activated by age-via-facial detection in Chicago and New York. The iSample Temptations experience dispensed free dessert (made exclusively for the palates and enjoyment of adults), but only if the technology detects that the viewer is an adult. It the facial detection software detected a child, the machine would humorously sound alarms, shut down and request that the child walk away. The video below captures the full experience.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.