Kraft Employs Age-Recognition Technology in New Sampling Campaign

Kraft Employs Age-Recognition Technology in New Sampling Campaign
technology

Jell-O is supporting the launch of its new Temptations line of indulgences with a sampling machine that detects age prior to service.

Paloma M. Vazquez
  • 2 january 2012

Just prior to the new year, Kraft Foods’ Jell-O brand launched a sampling program activated by age-via-facial detection in Chicago and New York. The iSample Temptations experience dispensed free dessert (made exclusively for the palates and enjoyment of adults), but only if the technology detects that the viewer is an adult. It the facial detection software detected a child, the machine would humorously sound alarms, shut down and request that the child walk away. The video below captures the full experience.

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