Monster Sized L.L. Bean Boot Hits The Road To NYC
The brand celebrates its 100th anniversary by driving the "Bootmobile" to Times Square.
Outdoor retailer L.L. Bean debuted this fun larger-than-life promotion for its 100th anniversary celebrations. The 13-foot high, 20-foot long “Bootmobile” is a monster-sized version of its iconic L.L. Bean “duck” boot, which is still manufactured by hand in Maine. The vehicle was revealed to employees at its manufacturing facility before traveling to New York’s Times Square via its flagship store in Freeport.