The brand celebrates its 100th anniversary by driving the "Bootmobile" to Times Square.

Outdoor retailer L.L. Bean debuted this fun larger-than-life promotion for its 100th anniversary celebrations. The 13-foot high, 20-foot long “Bootmobile” is a monster-sized version of its iconic L.L. Bean “duck” boot, which is still manufactured by hand in Maine. The vehicle was revealed to employees at its manufacturing facility before traveling to New York's Times Square via its flagship store in Freeport.

The “Bootmobile” is true to scale and true in likeness to the original L.L. Bean boot, but with a tan rubber sole like that found on contemporary versions. It is 20.5 times larger than a traditional 12″ tall boot and has laces made of braided mooring rope. If it was an actual boot, it would be a whopping size 747.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in