Famous building-blocks brand teams with the Italian company to produce a unique scratch pad.

LEGO has been doing a good amount of social media and digital rebranding as of late. PSFK has reported on ReBrick, a social hub for anything-LEGO and “Life of George,” a product that combines digital and real-world gaming. Now LEGO is collaboration with Moleskine–maker of diaries, planners, notebooks and more–to create a notebook that encourages people to think with their hands.

According to one website:

This installation offers four different Ruled and Plain Notebook versions, each contains a printed themed flyleaf, an inner pocket, a color-coordinated bookmark, and 10 adhesive labels representing Lego bricks and Lego men to personalize your printed matter. Available from March 1, the collection is limited to Moleskine store and some select stores.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in