LEGO Teams With Moleskine To Create Hybrid Notebook
Famous building-blocks brand teams with the Italian company to produce a unique scratch pad.
LEGO has been doing a good amount of social media and digital rebranding as of late. PSFK has reported on ReBrick, a social hub for anything-LEGO and “Life of George,” a product that combines digital and real-world gaming. Now LEGO is collaboration with Moleskine–maker of diaries, planners, notebooks and more–to create a notebook that encourages people to think with their hands.
According to one website:
This installation offers four different Ruled and Plain Notebook versions, each contains a printed themed flyleaf, an inner pocket, a color-coordinated bookmark, and 10 adhesive labels representing Lego bricks and Lego men to personalize your printed matter. Available from March 1, the collection is limited to Moleskine store and some select stores.
Images via FreshnessMag
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
At PSFK 2017, Peloton Co-Founder and COO Tom Cortese discussed how the company aims to utilize the power of Web 2.0 to marry the comfort of home fitness to the high-energy engagement of celebrity-run classes.