Lexus Sheds Blandness, Reveals New Design Identity

Lexus Sheds Blandness, Reveals New Design Identity
Design

Former obsessions with Mercedes are gone replaced with a bold styling direction.

Dave Pinter, PSFK
  • 14 january 2012

Toyota created the Lexus brand back in the 80’s as a luxury division to rival Mercedes-Benz. What it evolved into was a successful luxury mark that suffered from a chronic case of absolutely boring design. What Lexus never managed to replicate was the passion that the established German marks like BMW, Audi, and of course Mercedes-Benz developed through their sensitivity to design and styling. But it seems Lexus is ready to evolve, just have a look at the LF-LC concept car which debuted at the 2012 Detroit Auto Show.

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