A proposed tool replaces the travel guide by mapping out a global list of friends in various cities across the globe.

The Lonely Planet Friends for Friends is a useful Facebook application concept for people who are looking to find locals in their next travel destination. Developed by students at the Miami Ad School in Brooklyn, USA. The online tool utilizes the traveler's Facebook network and locates their friends and also second-degree connections on a world map. Users can find and connect with locals to find insider advice and information for various travel situations.

If the concept does take off, Friends for Friends could offer a new web platform for visitors seeking insights that are more intimate, local and up-to-date compared to a travel book or a tourist information website.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in