McDonald’s Encourages Coffee Lovers To Be Part Of Their Facebook Timeline

McDonald’s Encourages Coffee Lovers To Be Part Of Their Facebook Timeline
Advertising

The fast food giant is currently running a multi-platform campaign in the UK that also highlighting people's enjoyment of their new coffee line 'Full Bean'.

Emma Hutchings
  • 17 january 2012

McDonald’s is branding its espresso in the UK with a cross-platform campaign that focuses on the conversations people have over a cup of coffee and invites consumers to send in photos of their coffee ‘moments.’ These photos are then used to create a Facebook timeline for the company.

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