#McFail: McDonald’s Loses Control Of Their Twitter Campaign

#McFail: McDonald’s Loses Control Of Their Twitter Campaign
technology

Social media runs rampant as consumers take the opportunity to voice negative comments.

Emma Hutchings
  • 23 january 2012

McDonald’s social media campaign backfired on Twitter last week after the fast food giant started using the #McDStories hashtag to encourage people to share their experiences. Instead of positive reactions, consumers mainly used the hashtag to make fun of and hurl abuse at the company.

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