Social media runs rampant as consumers take the opportunity to voice negative comments.

McDonald’s social media campaign backfired on Twitter last week after the fast food giant started using the #McDStories hashtag to encourage people to share their experiences. Instead of positive reactions, consumers mainly used the hashtag to make fun of and hurl abuse at the company.

McDonald’s intended to engage with real people and share stories about the restaurant. They tweeted “Meet some of the hard-working people dedicated to providing McDs with quality food every day #McDStories” and “When u make something w/pride, people can taste it.”

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