Mentos Hires Veteran Developer To Turn Ad Into An iPhone Game
Famous game designer Graeme Devine creates Spider Swiper after the commercial became a hit with fans.
Graeme Devine, lead developer for battle games like Halo Wars and Age of Empires 3, has designed the game Spider Swiper for the confectionery brand Mentos. A recent Mentos ad features a surprisingly strong spider that can lift and throw a man around, and drag him across the room. After numerous request from fans who want to have a go at fighting the spider, Mentos decided to turn the commercial idea into an iOS game with the help of the Martin Agency.