Mentos Hires Veteran Developer To Turn Ad Into An iPhone Game

Mentos Hires Veteran Developer To Turn Ad Into An iPhone Game
technology

Famous game designer Graeme Devine creates Spider Swiper after the commercial became a hit with fans.

Yi Chen
  • 16 january 2012

Graeme Devine, lead developer for battle games like Halo Wars and Age of Empires 3, has designed the game Spider Swiper for the confectionery brand Mentos. A recent Mentos ad features a surprisingly strong spider that can lift and throw a man around, and drag him across the room. After numerous request from fans who want to have a go at fighting the spider, Mentos decided to turn the commercial idea into an iOS game with the help of the Martin Agency.

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