Augmented reality gives potential buyers a closer look at models and accessories they might be interested in purchasing.

Mercedes-Benz has launched two new augmented reality apps for iOS and Android users to let people virtually explore potential future purchases. The apps display 3D models of the Fitnessbike and the C-Class Mercedes Sport, with others to be released later this year.

To try out the interactive tool, smartphone and tablet users need to download the required app and print out the respective card. After running the application, focusing the camera on the cover picture on the card displays a 3D rendering of either the Fitnessbike or the C-Class, which can be turned and viewed from almost every angle. Additional sports accessories for the vehicle like a spoiler or trim can also be added to customize the model. You can check out the apps in action in the video below:

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