menu

Mercedes-Benz Collaborates With Calvin Klein On New Fashion Film [Video]

Mercedes-Benz Collaborates With Calvin Klein On New Fashion Film [Video]
technology

The branded, direct-to-consumer short features Dutch model Lara Stone, an SL Roadster and a tornado.

Emma Hutchings
  • 18 january 2012

This new fashion short for Mercedes-Benz highlights its brand collaboration with Calvin Klein for the ‘Icons of Style’ campaign in anticipation of the clothing brand’s fashion show. The direct-to-consumer film was shot by American photographer and filmmaker Alex Prager and features Dutch model Lara Stone, a Mercedes-Benz vehicle and a Calvin Klein dress.

The branded film shows the model in a Mercedes-Benz SL Roadster before being whisked away in tornado winds. The elegant black dress she is wearing was designed by Calvin Klein Collection’s women’s creative director, Francisco Costa. The Mercedes-Benz Fashion Collaboration, ‘Icons of Style’, will make its U.S. debut at Mercedes-Benz Fashion Week Fall 2012 from February 9th-15th. You can watch the film below:

Mercedes-Benz Fashion

+#technology
+advertising
+Automotive
+branding
+calvin klein
+Fashion
+fashion / apparel
+Mercedes-Benz
+technology

More in Automotive

Automotive

Self-Driving Shuttle Drives People Around In This Solar-Powered Town

Babcock Ranch is completely run by solar power and is now using a driverless shuttle to help residents get around

19 October 2017
Automotive

Performers Turn A Kia Car Into A Musical Instrument

A video for the auto company's new Rio aims to show how a small car can do big things

18 October 2017

The Latest

Event

To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.

October 18, 2017
Video

DoSomething.org CEO Aria Finger shares what it takes to have a successful brand partnership

September 27, 2017
No search results found.