New social app Mextagram used to assemble photographers from all over the country to promote a sense of community.

In mid-January, the first Mextagram gathering was held in the National Art Museum (MUNAL), with the aim of bringing together as many followers as possible from the Instagram community. Mextagram is a social app that functions as a platform for Instagram users in Mexico. This was the first time the Mexican Instagram community came together for an event, which included activities and a talk by Pepe Montalvo, the Vice President of Creative at Ogilvy in Mexico, who spoke about the importance of developing creative ideas.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in