New social app Mextagram used to assemble photographers from all over the country to promote a sense of community.

In mid-January, the first Mextagram gathering was held in the National Art Museum (MUNAL), with the aim of bringing together as many followers as possible from the Instagram community. Mextagram is a social app that functions as a platform for Instagram users in Mexico. This was the first time the Mexican Instagram community came together for an event, which included activities and a talk by Pepe Montalvo, the Vice President of Creative at Ogilvy in Mexico, who spoke about the importance of developing creative ideas.

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