Microsoft Shows Off Electronic Mirror Concept For Retailers [CES 2012]
A new 'smart' retail concept uses the company's Kinect technology to let customers virtually try on clothes before braving the actual dressing room.
At CES 2012, Microsoft has been demoing a concept that they hope will one day get adopted by retailers. This electronic mirror relies on the Kinect
Microsoft’s Steve Clayton took time out to show PSFK how the technology works. He demonstrated how he could scroll through a fashion collection on a TV screen to pick clothes and accessories and the system would dress him on screen– it would even move the clothes with him as he turned around or raised his arm. You can see this more in this ‘rough cut’ video we took at the show:
PSFK noticed this trend recently and wrote about it in our Future of Retail report. In conversation with experts about the technology, they told us that these electronic mirrors don’t replace the dressing room experience — but they help shoppers select which items they truly want to try on, making the overall shopping experience more pleasant and satisfying.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.
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