In Brief

A new 'smart' retail concept uses the company's Kinect technology to let customers virtually try on clothes before braving the actual dressing room.

At CES 2012, Microsoft has been demoing a concept that they hope will one day get adopted by retailers. This electronic mirror relies on the Kinect gaming system and basically allows people to try on clothes before taking their final selection to the dressing room.

Microsoft’s Steve Clayton took time out to show PSFK how the technology works. He demonstrated how he could scroll through a fashion collection on a TV screen to pick clothes and accessories and the system would dress him on screen– it would even move the clothes with him as he turned around or raised his arm. You can see this more in this ‘rough cut’ video we took at the show:

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