How Engaging Is Nike’s Interactive 180º Video?

How Engaging Is Nike’s Interactive 180º Video?
technology

'Quick Controls Chaos' allows you to interact with a live-action basketball game, but is there too much stimulation in the ad to process?

Emma Hutchings
  • 19 january 2012

Agency Wieden + Kennedy NY has helped launched Nike Jordan’s new Chris Paul shoe, the CP3.V, with a 180° interactive video designed to illustrate the chaos the all-star player causes on the basketball court. But will the fast-paced and surreal action engage or confuse consumers?

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