How Engaging Is Nike's Interactive 180º Video?
'Quick Controls Chaos' allows you to interact with a live-action basketball game, but is there too much stimulation in the ad to process?
Agency Wieden + Kennedy NY has helped launched Nike Jordan's new Chris Paul shoe, the CP3.V, with a 180° interactive video designed to illustrate the chaos the all-star player causes on the basketball court. But will the fast-paced and surreal action engage or confuse consumers?
The ‘Quick Controls Chaos‘ site drops you right in the middle of a fast break and allows you to control the events occurring around you. Clicking and dragging with the mouse changes the angle you view the game from and you can also click on strange actions on and off the court to view a close-up angle or find out more information.