Nike Builds Online Motivational Community Through Twitter

Nike Builds Online Motivational Community Through Twitter
Advertising

Sports giant Nike launches their 'Make it Count' campaign to help everyone keep their resolutions for 2012 by providing a network of support.

Alice Chan
  • 9 january 2012

Nike is engaging its fans to build a motivational community via an engaging online and in-store campaign. The ‘Make It Count’ campaign urges the public to share personal pledges on Twitter via the hashtag #makeitcount. The campaign stars a number of the UK’s top athletes making personal pledges for 2012. Athletes such as Mark Cavendish and Paula Radclliffe have contributed their personal motivations – and the pledges have been printed across posters of the training athletes to be displayed in stores.

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