Nike Builds Online Motivational Community Through Twitter
Sports giant Nike launches their 'Make it Count' campaign to help everyone keep their resolutions for 2012 by providing a network of support.
Nike is engaging its fans to build a motivational community via an engaging online and in-store campaign. The ‘Make It Count' campaign urges the public to share personal pledges on Twitter via the hashtag #makeitcount. The campaign stars a number of the UK's top athletes making personal pledges for 2012. Athletes such as Mark Cavendish and Paula Radclliffe have contributed their personal motivations – and the pledges have been printed across posters of the training athletes to be displayed in stores.