Nissan Chooses Facebook To Reveal 2013 Pathfinder

Nissan Chooses Facebook To Reveal 2013 Pathfinder

Choice of an online venue trumps an established auto show.

Dave Pinter, PSFK
  • 9 january 2012

Instead of hosting a traditional media only press conference at the 2012 Detroit Auto Show, Nissan is using social media to give everyone a chance to have a first look at their new 2013 Pathfinder. The vehicle will be introduced on Facebook at 8:30AM Eastern on Monday January 9th.

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