Nissan Highlights Its Vehicles In A Virtual YouTube Showroom

Nissan Highlights Its Vehicles In A Virtual YouTube Showroom
technology

The car manufacturer's interactive site was developed by a Toronto creative agency to give potential customers more flexibility.

Emma Hutchings
  • 6 january 2012

Nissan Canada launched a virtual showroom on YouTube last month to give potential buyers a chance to explore six of its models in detail without leaving the comfort of their home.

Nissan Highlights Its Vehicles In A Virtual YouTube Showroom

The interactive site, developed by creative agency TBWA Toronto, gives users a closer look at the Altima, Sentra, Juke, Versa, Rogue and Titan vehicles. They can see a 360° view of the cars and learn about their innovative technologies and design. A series of short videos highlight specific features like performance, navigation, color, interior and connectivity. If they like what they see, users can visit Nissan Canada’s main site to design and locate their own vehicle and view pricing details. Nissan’s online tool boosts product visibility and information, which leads to greater potential sales.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.