Nissan Highlights Its Vehicles In A Virtual YouTube Showroom

Nissan Highlights Its Vehicles In A Virtual YouTube Showroom

The car manufacturer's interactive site was developed by a Toronto creative agency to give potential customers more flexibility.

Emma Hutchings
  • 6 january 2012

Nissan Canada launched a virtual showroom on YouTube last month to give potential buyers a chance to explore six of its models in detail without leaving the comfort of their home.

Nissan Highlights Its Vehicles In A Virtual YouTube Showroom

The interactive site, developed by creative agency TBWA Toronto, gives users a closer look at the Altima, Sentra, Juke, Versa, Rogue and Titan vehicles. They can see a 360° view of the cars and learn about their innovative technologies and design. A series of short videos highlight specific features like performance, navigation, color, interior and connectivity. If they like what they see, users can visit Nissan Canada’s main site to design and locate their own vehicle and view pricing details. Nissan’s online tool boosts product visibility and information, which leads to greater potential sales.

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