British NGO Turns Second-Hand Clothing Into Haute Couture
Oxfam UK has a new fashion-forward focus, changing consumers' perception of gently-used clothing with a new campaign and a trends report.
Oxfam UK has released a glamorous Spring 2012 lookbook to broaden the appeal of the charity’s second-hand clothing. All articles showcased in the book are sourced from the charity’s retail locations and online store. With its high-fashion presentation, the book should eliminate concerns of the more fashion-conscious that second-hand clothing is inherently frumpy or drab.
Now Track More Ideas
- MR PORTER Is Using Facebook Messenger To Help Shoppers Choose Gifts
- How Brands Like Influenster And Taobao Are Educating Consumers With Video Content
- Levi’s Customers Can Create Customized, Shoppable Pinterest Boards
- Interview: How High-Tech Glasses Brand North Builds Futuristic Retail Experiences For Optimal Fits