British NGO Turns Second-Hand Clothing Into Haute Couture

British NGO Turns Second-Hand Clothing Into Haute Couture
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Oxfam UK has a new fashion-forward focus, changing consumers' perception of gently-used clothing with a new campaign and a trends report.

Kristen Nozell
  • 10 january 2012

Oxfam UK has released a glamorous Spring 2012 lookbook to broaden the appeal of the charity’s second-hand clothing. All articles showcased in the book are sourced from the charity’s retail locations and online store. With its high-fashion presentation, the book should eliminate concerns of the more fashion-conscious that second-hand clothing is inherently frumpy or drab.

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