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P&G’s Notepad Grocery Bag Lets You Make Your List On The Outside

P&G’s Notepad Grocery Bag Lets You Make Your List On The Outside
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The Tide Smart Bag doubles as a shopping list and has been gaining popularity due to its versatility and eco-friendly emphasis.

Yi Chen
  • 6 january 2012


P&G’s Smart Bag was developed to promote Tide laundry detergent in Dubai, and to also tackle the alarming plastic waste problem in the UAE. The Smart Bag is a reusable shopping bag with a clever design that resembles a ruled notepad on the exterior. It comes with a marker so consumers can write their grocery list directly on the bag. The bag can be washed clean and reused to create a new list of reminders.

The Smart Bags were produced by ad agency Leo Burnett and were initially distributed to consumers, fashion editors and influential bloggers. However, after gaining wide-spread popularity, Tide plans to make the bags available on a regional basis.

The UAE uses over 20 billion plastic bags each year. This has become such an environmental problem, that the Minister for Environment has a set goal for the UAE to become plastic bag-free by 2013.

P&G Tide

+advertising
+bag
+campaign
+consumer goods
+Design
+Dubai
+eco-friendly
+environmental
+Environmental / Green
+Fashion
+fashion / apparel
+Grocery
+leo burnett
+Marketing
+P&G
+retail
+reusable
+shopping
+Sustainability
+Tide
+UAE
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