Paralympic Multimedia 3D Logo Reinforces The Importance Of Accessibility

Paralympic Multimedia 3D Logo Reinforces The Importance Of Accessibility
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The rebranding for the 2016 Rio Paralympic games aims to inspire people as much as their athletes do.

Alice Chan
  • 13 january 2012

The 2016 Paralympic Games held in Rio, Brazil debuts its multi-sensory logo created by Tátil, a Brazilian design agency. The innovative logo is designed in full 3D, offering accessibility to everyone, regardless of a disability. Referencing the traditional olympic brand, the team devised an off-balance human heart formed from an infinity sign.

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