Paralympic Multimedia 3D Logo Reinforces The Importance Of Accessibility

Paralympic Multimedia 3D Logo Reinforces The Importance Of Accessibility

The rebranding for the 2016 Rio Paralympic games aims to inspire people as much as their athletes do.

Alice Chan
  • 13 january 2012

The 2016 Paralympic Games held in Rio, Brazil debuts its multi-sensory logo created by Tátil, a Brazilian design agency. The innovative logo is designed in full 3D, offering accessibility to everyone, regardless of a disability. Referencing the traditional olympic brand, the team devised an off-balance human heart formed from an infinity sign.

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