Traveling Pop-Up Shop Is A Boutique On Wheels

Traveling Pop-Up Shop Is A Boutique On Wheels

The "Styleliner" tours the U.S. with founder Joey Wolffer's handpicked artisan jewelry and accessories.

Emma Hutchings
  • 23 january 2012

The “Styleliner” is part of a new wave of pop-up shops that take the concept further to offer a fun and unique retail experience.  The mobile boutique offers limited edition pieces handpicked by its creator Joey Wolffer, as well as some of her own designs.

The stylish boutique on wheels started life as a twenty-foot potato chip delivery truck and has been completely revamped inside and out. Now there are shelves and drawers with artisan jewelry and accessories that are one-of-a-kind pieces discovered around the world.

New Style Of Pop-Up Shop Is A Boutique On Wheels

Described as “the world’s first luxury treasure chest on wheels”, the Styleliner travels to small and large-scale events as well as private home visits. It can be found at the Sundance Film Festival until tomorrow before heading to Palm Beach in Florida from February 1st until April 1st. Check out the video below for a peek inside the Styleliner:


+fashion / apparel
+fashion accessory
+Pop-up shop

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