Puma Sponsors Bloggers To Create Branded Social Content For Sporting Events

Puma Sponsors Bloggers To Create Branded Social Content For Sporting Events

The sportswear company is creating their own social media coverage by sending ten influential individuals to cover a leg of this year's Volvo Ocean Race.

Don Michael Acelar De Leon
  • 10 january 2012

Recognizing the power of blogging in spreading information instantaneously and forming public opinion worldwide, German sportswear and shoe company Puma has handpicked ten lucky Tumblr and Instagram users to stand head-to-head with seasoned local and international media practitioners in Abu Dhabi for one week, to cover the 39,000-nautical-mile Volvo Ocean Race.

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