In Brief

The sportswear company is creating their own social media coverage by sending ten influential individuals to cover a leg of this year's Volvo Ocean Race.

Recognizing the power of blogging in spreading information instantaneously and forming public opinion worldwide, German sportswear and shoe company Puma has handpicked ten lucky Tumblr and Instagram users to stand head-to-head with seasoned local and international media practitioners in Abu Dhabi for one week, to cover the 39,000-nautical-mile Volvo Ocean Race.

Inspired by previous efforts by Tumblr to bring in influential bloggers from around the world to document high-profile events, Puma takes a new step in promoting their brand by sponsoring ten individuals to cover the international sporting event.

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