Physical objects are instantly brought into the digital world with easily attachable and scannable codes. Users can then moderate discussions around them.

We’ve seen QR codes being used to convey playful messages before when we covered Qkies cookies. Now San Diego-based QRawr is giving users the ability to transform any physical object into a Facebook-style digital wall, with QR code stickers linking to the users’ own photos, videos or text.

QRawr hope their stickers, printed with unique QR codes, will turn real-world items into online conversations. Users must first download the QRawr iOS app to create their own message on the QR code stickers. QRawr encourage users to be creative, suggesting the stickers could be left in restaurants linking to photos of ordered meals, or at the end of a hiking trail with a message for others who complete the trek. Spotters of QRawr stickers can scan them — once they’ve downloaded the app — and post comments, pictures and videos in response. QRawr have built the initial version of the iPhone app and are seeking funding via Kickstarter to create an Android version and add features such as geolocation.

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