For seven dollars customers receive a random sandwich from a Brooklyn based sandwich start-up that takes the guesswork out of lunch.


Menus can be overwhelming. The more choices there are, the more you expect to find the perfect meal; yet, at the same time, the larger the selection the less likely it becomes that you’ll choose the most optimal option.

Now Randwhiches, a Brooklyn-based sandwich service is simplifying things by removing all choice. For 7 dollars customers can order a random sandwich. You may get the five-spice meatballs with lavender béchamel, but you may not. The only downside is that customers must place orders (online) at least two days in advance, and the company only accepts PayPal and Venmo. Will their culinary experiment nullify the paradox of choice? We’ll see.

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