Ad Platform Offers Mobile Gamers Real Life Rewards For Their Achievements

Ad Platform Offers Mobile Gamers Real Life Rewards For Their Achievements
technology

Kiip gives people coupons for free branded goods and services when they reach certain milestones in their favorite online games.

Emma Hutchings
  • 5 january 2012

Mobile gaming rewards platform Kiip, founded by Brian Wong, offers “real rewards for virtual achievements” and links advertising to the emotional dynamics of game playing. When mobile gamers complete a certain achievement, such as gaining a level, completing a challenge, or accumulating a set number of points, they are offered free prizes for their efforts. Kiip has partnered with a number of brands including Best Buy, Dr Pepper, Sephora, Sears and Vitamin Water to reward gamers with vouchers, samples, complimentary products and more.

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