Check-In Recipe makes food shopping a less determined experience by giving people new ideas of what to shop for.

More often than not trips to the supermarket are fairly pre-determined. We make itemized lists of things we are out of, what products we have coupons for, and ingredients we need for dinner that night. So what if food shopping was more adventurous and forced us to expand the scope of what we planned to purchase?

Zach Hale plans to shakes things up with an app that gives customers the opportunity to try new foods and to make unexpected purchases. Capitalizing on the popularity of mobile check ins, Check-in Recipe sends customers a recipe whenever they check in to a supermarket. Users of the app connect Foursquare to their Twitter accounts and will receive Direct Messages of recipes from the account @CheckInRecipe whenever they check in.

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