A television ad campaign and 3D projection help promote a new era of banking that offers top customer service and makes personal finances easy to understand.

Cross-sector innovator Richard Branson aims to disrupt the banking industry with Virgin Money‘s takeover of nationalized lender Northern Rock. A new television advertising campaign and 3D projection show highlight its promise to be a better kind of bank.

The first Northern Rock branch was rebranded to Virgin Money this week, with a promise to rebrand all 75 branches by September. Branson has vowed to challenge the banking industry’s “big five” by offering easy-to-understand financial products and quality customer service.

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