The electronics giant creates a transparent interactive display that helps retailers draw attention to their storefronts.

Samsung revealed a transparent LCD screen in the Consumer Electronics Show, winning the CES 2012 Innovation Award. The 46-inch touchscreen turns what were once boring window displays into interactive experiences that draw attention to retailers’ storefront windows. Samsung introduced a 22-inch version last year that is just beginning to make it into stores such as jewelry and luxury vendors. And this year, it is taking the reigns in the transparent display market, which is expected to grow from $900 million in 2015 to $87 billion by 2025, according to Display Bank.

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