London Tavern Creates Secret Menu Items For Its Twitter Followers

London Tavern Creates Secret Menu Items For Its Twitter Followers

The Opera Tavern creates additional value for its Twitter community by releasing a password for an exclusive burger once a month.

Paloma M. Vazquez
  • 17 january 2012

London’s The Opera Tavern demonstrates one way a brand or entity can create (and test) the value of its Twitter community, by announcing a monthly secret menu item — and the password by which to order it — only to its followers. For a single night each month, the restaurant announces a secret burger (which may take the form of a venison, iberico pork, cranberry relish and blue cheese concoction) via a tweet that morning, followed by the password (ask for Pierre the manager and tell him “I’ve got the horn”).

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