In Brief

The UK department store has launched an immersive experience to inspire discussion and reflection on the complexities and creative possibilities of the English language.

British department store, Selfridges, has launched a new store-wide initiative with a linguistic bent, appropriately titled Words Words Words. The initiative, which began January 12th and runs through March 1st,  is truly store-wide, engaging with visitors on many levels.

The store windows, designed by It’s Nice That, provide the initial contact with the theme, with a massive ‘word-a-coaster’ through which 30,000 fortunes zip past before being dispensed to the awaiting viewers. The remaining three windows showcase various visual constructions of the word, ‘words.’

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