GamFratesi's new piece for Ligne Roset is a mix of traditional shape and modern design.

Copenhagen architect designers GamFratesi have created a sleek picnic basket for Ligne Roset, a luxury French designer furniture store. The shape of the basket is modeled after a traditional sewing storage unit, and is updated to provide a new function that's more relevant to today's society. The adapted design exudes style with softly curved lines for a contemporary feel.

The piece is simply called Picnic and is said to “take on another dimension altogether, one which is both familiar and strange.” The basket replaces traditional oak or cherry wood with black-stained ash wood instead. The seamless stand and handle makes Picnic practical for its purpose and enables it to be moved about with ease.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in