Stacked Shipping Containers Display Designer Wares At Berlin Tradeshow [Pics]

Stacked Shipping Containers Display Designer Wares At Berlin Tradeshow [Pics]
Design

Clever use of storage units at this year's Bread & Butter allowed for more exhibitors to be able to share their merchandise

Yi Chen
  • 25 january 2012


Shipping containers were used to showcase apparel brands at this year’s Bread & Butter Berlin (BBB). The containers were in an exclusive D.O.C.K (Department of Contemporary Keynotes) area where the limited floor space — always a problem at tradeshows — was utilized in an innovative way to maximize the number of exhibitors that could show their wares. The shipping containers were stacked on top of one another, in an industrial-looking setup that blended with the warehouse setting. The D.O.C.K exhibit was by the Sport & Street section and featured brands like Tokykio, DreamTeam, Mutewatch, Sebago, and Waiting for the Sun.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.