Stacked Shipping Containers Display Designer Wares At Berlin Tradeshow [Pics]
Clever use of storage units at this year's Bread & Butter allowed for more exhibitors to be able to share their merchandise
Shipping containers were used to showcase apparel brands at this year’s Bread & Butter Berlin (BBB). The containers were in an exclusive D.O.C.K (Department of Contemporary Keynotes) area where the limited floor space — always a problem at tradeshows — was utilized in an innovative way to maximize the number of exhibitors that could show their wares. The shipping containers were stacked on top of one another, in an industrial-looking setup that blended with the warehouse setting. The D.O.C.K exhibit was by the Sport & Street section and featured brands like Tokykio, DreamTeam, Mutewatch, Sebago, and Waiting for the Sun.