In Brief

Stores have been losing business as a result of customers checking for the lowest deals on their smart devices while shopping.

Smartphone and tablet users who use their devices to compare prices while shopping in a store are 33% more likely to purchase from another retailer than from the same retailer (40.6% vs. 30.6%), according to a survey released in January 2012 by Prosper Mobile Insights. A further 25.6% of respondents say they have compared prices while in-store and purchased from another retailer’s website using their device, while 23.1% have made a purchase from another retailer’s website using their laptop or desktop after leaving the store. Marketing Charts.

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